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Six Event Trends We’re Watching in 2024

Each year, Convene’s editors pick one trend — it can be in the headlines or flying under the radar — they think will have an impact on business events in the coming year. Here's what we’ll be following in 2024.

Meetings Market Survey 2023: ‘The Work Has Gotten Very Difficult’

Respondents to our Meetings Market Survey — which we brought back after a COVID-induced break — shared that the post-COVID business environment brings a host of challenges that have yet to work themselves out. And they are feeling simultaneously anxious and excited about the future of the business events industry.

2 men and a woman seated on stage

Navigating Rising Costs at Your Events

A session at the recent Convening EMEA 2023 explored strategies for managing increasing expenses necessary to deliver successful event experiences.

promo on wall near women's restroom with sign saying "you gotta go" to Educon

Time to Audit Your Sponsor Offerings

A number of associations have found a lag between their annual convention attendance, which has recovered since the pandemic, and exhibit space sales, which have not. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. 

streaming studio where business event is being filmed

Keeping Digital Events Relevant

Some event management students in professor's undergraduate class believe that virtual events are "outdated." PCMA's Catalyst Community offered their ideas on how he could dig deeper for more insight.

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