woman mingling

‘Networking Is a Verb’

We take a deeper dive into Freeman’s latest Event Organizer Trends Report to explore the gaps between what planners think attendees are looking for when it comes to networking and what eventgoers actually say they care about — plus, share some examples of how innovative organizers are giving them more of what they want.

social media examples

Is It Time to Revamp Your Social Media Strategy?

Younger attendees are using social platforms as search engines and, in the process, discovering brands. Here are four tips to help event brands drive engagement and boost attendance numbers in this new era of social media.

blue and red painted face and large nose of totem

Including and Honoring Indigenous People

A growing number of meeting organizers and destinations have expanded their efforts to recognize and include Indigenous people, and their knowledge and culture, in their events.

people networking

Architects of Connection

Planners share how they are being more intentional about helping their event participants make more meaningful connections.

smiling people looking at papers dangling from ceiling

Building Authentic Connections: The Human-Centric Vision of C2 Montréal

Since it launched in 2012, the C2 Montréal conference — conceived by creative agency Sid Lee in partnership with Cirque du Soleil — has set a high bar for daringly different session formats, environments, and approaches to connecting diverse participants. How has that evolved?

younger event goers watching speaker

Are You Delivering What the Next-Gen Attendee Wants?

A new Freeman trends report measures the gaps between the way organizers design their event programs and the preferences of a new generation of event attendees — and what the most innovative event organizers do differently.

FTC’s New Impersonation Rule Means to Stop Scammers

Members of the PCMA Catalyst Community share how their organizations deal with companies posing as authorized partners of their events — and how the ‘Government and Business Impersonation Rule’ can help.

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