Your attendees pay a high price to go to your events, and they look for more than educational takeaways to justify their investment, says 360 Live Media’s Don Neal.

Looking at how three trends identified in the PCMA Foundation and Marriott “Future of Meetings & Events” report — sense of place, multimodal design, and bigger than oneself — resonate for planners.

If we are going to dedicate the time, money, and resources to bring people together, then we owe it to them to create a space that changes them in some way. I love the idea of engineering the unexpected.

The first step for shifting things at your company — before you jump in, make the commitment and the investment, or take a calculated risk — is to determine if the conditions are favorable for organizational change initiatives.

Self-actualization is not the exclusive realm of spirit guides or religious gurus. It should be among your highest priorities in terms of facilitating your participants’ experience.

Event ribbons are the perfect way to help attendees stand out while still fitting in — by allowing them to signal to others who they are.

360 Live Media’s Don Neal shares three suggestions — inspired by how destinations attract vacationers — to whet registrants’ appetites.

This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.

We should stop asking attendees for their feedback if we aren’t going to use it.

Plenty. I’ve distilled just a few things to incorporate in your own event design.

Your participants aren’t looking for predictability at your events.

If the 3 C’s aren’t the foundation of professional events anymore, what is? Consider the 3 I’s – Insight, Intentionality, and Intimacy.