Digital Events

Best practices and case studies for pulling off exceptional virtual and hybrid meetings.

What the Inaugural Future of Cities Festival Can Tell Us About the Future of Events

The three-day hybrid event will not only explore areas relevant to the business events industry but offer a “living lab” for event organizers.

BY Jennifer N. Dienst October 14, 2020

How the American Psychological Association ‘Crushed’ its Virtual Event

A recent Velvet Chainsaw webinar took participants behind the scenes of the successful virtual APA conference. Here’s how the event delivered on the association’s objectives of attracting new audiences and making it more engaging than the physical conference.

BY Michelle Russell October 13, 2020

What Do Health-Care Practitioners Want From Virtual Events?

A new study from Kenes Group finds that high-quality content rules, but engagement, duration, and accessibility are also key.

BY Jennifer N. Dienst October 12, 2020

3 Keys to Speaker Success at a Virtual Event

The founder of a speakers bureau recently shared with Convene what event organizers need to keep in mind when working with presenters at online events.

BY Casey Gale October 12, 2020

‘We Have Flown Away From Events and Landed Somewhere Else’

We have to stop thinking that we are creating online events, says event producer Heather Mason, and reimagine them as broadcasts. Having that mindset will not only change how the experience is delivered to an audience, it will make organizers far more valuable to their organizations.

BY Michelle Russell October 12, 2020

Using Swag to Bring a ‘Physical Dimension’ to Virtual Events

During the pandemic, swag is playing a bigger role in the events space, helping organizers create tangible connections with virtual audiences — and provide ‘a bit of joy.’

BY Casey Gale Curt Wagner October 7, 2020

How a Quick Switch to Hybrid Saved This Pharma Event in Vienna

A new round of travel restrictions announced days before an in-person pharmaceutical event in Vienna was held in September prevented half of the face-to-face registrants from attending, but a virtual platform proved to be the prescription for success.

BY Jennifer N. Dienst October 7, 2020

Polls Show What Attendees Find Challenging and What They Want at Virtual Events

At the Center for Exhibition Industry Research (CEIR) digital Predict conference last month, Harris Poll CEO John Gerzema presented results of surveys taken of attendees in April and September — and some comparisons between the two results illustrate how quickly online events have evolved.

BY Michelle Russell October 5, 2020

Business Events are ‘Hard to Plan for’ as Pandemic Persists

The latest COVID-19 Recovery Dashboard survey results reflect both a greater willingness to get back to in-person events, and a growing realization that the recovery will be slower and more uncertain than anticipated.

BY Michelle Russell September 30, 2020

How One Hybrid Medical Conference Streamlined CME, F&B, and More

The Georgia Society of Interventional Pain Physicians took a simple approach to earning CMEs for both virtual and in-person participants of its 2020 Annual Pain Summit, and a color-coded process for F&B for face-to-face participants — which led to a safer way to eat during COVID-19 for its next event.

BY Jennifer N. Dienst September 30, 2020

What Worked — and What Didn’t — at This Hybrid Event

The president of the PCMA Rocky Mountain Chapter shares lessons learned by hosting a recent in-person event for more than 60 people with an additional online audience.

BY Michelle Russell September 28, 2020

At-Home Perk: How the Specialty Coffee Association Made Its Virtual Event a Sensory Experience

Two critical features of the in-person Re:co (Regarding: Coffee) symposium have been sensory experiences and serendipitous interactions. Here’s how organizers made those a priority in its digital version.

BY Michelle Russell September 23, 2020

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