For events whose attendance may be impacted by travel restrictions due to COVID-19, pivoting to a digital or hybrid approach may be a useful strategy. How the Water Quality Association quickly turned a F2F meeting into a two-day virtual event in the wake of a hurricane in 2018 provides an example.
The Events Industry Council (EIC) held a webinar on Feb. 7, “Industry Discussion on Novel Coronavirus (2019-nCoV): Identifying Reliable Sources and Factors for Informed Decision-Making.” Here are some takeaways.
Sylvia André, an executive at MCI, one of the largest global event managements firms, offers four principles that guide the company’s approach to challenging situations, including the quickly developing coronavirus outbreak.
Barbara Palmer January 28, 2020
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