Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Navigating Political Polarization at Your Events

Political divisiveness has increased dramatically in the U.S. in recent years. How much have you thought about the impact that may have on participants at your events — or what you can do to manage its effects?

BY Barbara Palmer May 13, 2024

Help Out Your Exhibitors

The Exhibitor Advocate recently released its 2023 Annual Survey of Exhibition Rates. This report compares material handling, labor, and equipment costs across 24 major U.S. destinations. Here are two takeaways you should consider.

BY Dave Lutz, CMP May 9, 2024

Moving Your Meeting Amid Rising Reproductive Rights Concerns

Post Dobbs decision, the destinations where the Society for Maternal-Fetal Medicine can safely meet have dwindled to a select few. Here’s how the association has navigated increasingly tricky legal contracts, member dissonance and advocacy, and the difficult decision to relocate the meeting at the last minute.

BY Jennifer N. Dienst April 25, 2024

Earth Day 2024: Ending Single-Use Plastic

Plastics are one of the most pressing environmental threats we face. And it is a threat that the events industry can do something about.

BY Barbara Palmer April 21, 2024

Academic Conferences Tackle the Taylor Swift Phenomenon

Taylor Swift’s fans are legion, but she has also attracted the attention of academia: In the past six months, two successful academic conferences have been built around discussing her impact on the economy and pop culture.

BY Casey Gale April 17, 2024

How Have Panels Evolved — or Not?

A new survey will measure how the popular session format has developed over the past decade. Your participation is welcome.

BY Michelle Russell April 9, 2024

From Skeptic to Sought-After TEDx Speaker Coach

Fifteen years ago, she coached speakers for the first major TEDx event. Hayley Foster has since built that initial experience into a successful business, helping speakers to focus on what makes their message unique and their presentation authentic.

BY Michelle Russell April 6, 2024

4 Mistakes to Avoid When Speaking at Events

Your speakers aren’t the stars of your show — their message should take the spotlight. In Don’t Tank Your TED Talk, short talk expert Hayley Foster offers a primer for succinct and compelling presentations you can share with your presenters to keep the audience engaged.

BY Michelle Russell April 6, 2024

The Anti-Diet Movement on Display at an Event for Dietitians

A recent Washington Post article pointed the finger at a nutrition conference as an outlet for misinformation that can contribute to the obesity epidemic.

BY Michelle Russell April 4, 2024

Attendees Want Less Flash, More Substance

Research from Freeman reveals that attendees value hearing from industry experts and from each other more than celebrity keynotes. It’s even more highly prized, the research suggests, than open bars.

BY Barbara Palmer April 1, 2024

A Sustainability Pulse Check for Events

How does sustainability figure in the work of event organizers today? Three recent studies reveal some insights.

BY Michelle Russell March 27, 2024

How an Agrifood Event Is Cultivating Innovation and International Participation

Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products.

BY Casey Gale March 18, 2024

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