Webinar: The Secret to Dramatically Improve Event Success: Behavioral Insight

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In today’s fast-changing and disruptive business environment, it’s getting more challenging to earn YES decisions to attend your events. As attendee experience palates grow more sophisticated, how can you be sure the experiences and encounters you design will be noticed and appreciated by attendees? In this webinar, we’ll explore the power of data insights and how wearable technology is changing the game forever. Finally, event organizers can quickly access the intelligence they need to delight attendees today and better predict what experiences they’ll crave tomorrow. We’ll also take a closer look at how event behavioral insight ushers in new and more vibrant revenue streams.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:51:09
  • Date: 07/18/2017
  • Speakers:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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