COPENHAGEN, DENMARK — Following its acquisition of Event Marketing Association (EMA) UK in January 2023, PCMA is pleased to announce further integration and evolution including a refreshed brand and new website. The new EMA brand is present throughout PCMA’s Convening EMEA Conference in Copenhagen, Denmark this week.

EMA is comprised of more than 700 event marketing professionals representing a cross-section of EMEA industry segments and global brands. Its foundation is built upon a safe space for private discussions, continued learning and meaningful networking and connections.

EMA is the most recent community of corporate event marketing professionals to come under the PCMA family of brands. In 2020 over 700 event marketing professionals and their business partners became part of PCMA’s global community when PCMA acquired the US-based Corporate Event Marketing Association (CEMA).

“We have been working closely with the EMA Advisory Board and community over the last eight months to understand their needs as individuals, teams and organisations,” said Jaimé Bennett, PCMA EMEA Managing Director. “These conversations have allowed us to build a new value proposition as part of our membership with many more benefits planned in partnership with our sister organisation in 2024. We are therefore delighted to complement that with a new brand identity and website which will assist in fostering a collaborative community that can share, learn, and grow together.”

The refreshed brand and new website represent EMA’s evolution and mission to connect people with access to new membership benefits. The enhanced website can be viewed here.

“I am delighted to witness the incredible commitment to and evolution of the EMA brand,” said Clare Melton, Head of Enterprise Events and EMA Advisory Board Member. “Access to PCMA’s global community, and particularly the CEMA community, brings collective strength with access to enhanced member benefits to support future growth.”

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.

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