Team training services and new user features previewed at Convening EMEA 2023 in Copenhagen

September 21, 2023  PCMA and CEMA president and CEO Sherrif Karamat and GEVME CEO Veemal Gungadin today announced the rollout of a suite of new AI learning and training services aimed at helping businesses elevate their team performance and productivity through the use of generative AI.

Called SPARK Accelerator, PCMA and GEVME have created two learning experiences – Explorer and Innovator – that include workshop training on AI, use case development and an implementation action plan. More information on SPARK enterprise solutions can be found here:

Sherrif and Veemal also shared some additional updates on SPARK since being launched in May:

  • Over 3,000 users have signed-up to use the SPARK tool to-date;
  • Over 2,000 industry stakeholders from around the globe have been engaged in presentations, webinars, workshop and labs to contribute to the further development of the SPARK tool and AI training and learning experiences; and
  • According to a soon to be released Convene report, 64% of event professionals surveyed are now using AI in some form.

Additional SPARK tool functionality and use cases previewed in Copenhagen included enterprise-level data privacy and security, enhanced content repurposing and website sentiment analysis.

Further details on SPARK enterprise and additional new features will be announced at IMEX America in Las Vegas in October.

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About Gevme  

As a premier event technology provider in the Asia-Pacific region, Gevme offers innovative solutions for in-person, hybrid, and virtual events. Our comprehensive suite of event management tools powers seamless and customizable event experiences, making event planning efficient, engaging, and profitable. With Gevme, event professionals can streamline the planning process, saving time and resources. Our customizable solutions enable businesses to create interactive and personalized experiences for attendees, fostering memorable and impactful connections between organizations and their audiences. Having successfully orchestrated over 80,000 events globally, the Gevme team pushes the boundaries of event technology, setting new standards for the industry. Find out more about how Gevme can help you transform your events into truly engaging and successful experiences at  

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit

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