Conference to Take Place in Conjunction with Convening EMEA 2024 in Barcelona

COPENHAGEN, DENMARK (September 22, 2023 — PCMA and the Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) today announced a new sustainability conference to be hosted in conjunction with Convening EMEA 2024 (30 September – 2 October) in Barcelona, Spain. The news was shared during the closing session of Convening EMEA 2023 in Copenhagen, Denmark.

Together, PCMA and SANCBE 24 will focus on exploring groundbreaking innovations and cutting-edge climate-friendly technologies to reimagine business events and create new business models.

“Business events are an essential setting for solving complex issues,” said Sherrif Karamat, CAE, PCMA and CEMA President and CEO. “The sustainability conference will allow people to come together to ensure knowledge transfer, create networks, and provide platforms on which answers to the overarching questions of our time are developed.”

Among the challenges of our time, climate change is most urgent – and business events can play a major role in the transformative change that is now needed. From scientific conferences to political summits and trade shows: meetings and gatherings of all types are essential tools for humans to advance, collaborate and essential for our survival. The business events industry therefore has a unique opportunity and responsibility to contribute to the global efforts to mitigate and adapt to climate change.

In addition, new technologies make an indispensable contribution to sustainable meetings and turn the task ahead of the meetings industry into a twin transformation of sustainability and digitalization. How are climate change stories entangled with the advancement of business events and technological solutions? Which transferrable innovations and strategic partnerships could revolutionize future meetings? Is the transition to net zero events based on circular economy globally possible?

SANCBE Co-Chairs Matthias Schultze, Managing Director, German Convention Bureau (GCB) and Eric Bakermans, Director Marketing Meetings & Conventions, Netherlands Board of Tourism & Conventions stated (NBTC) “The challenges of sustainability and the digital transformation are global in nature and can thus only be addressed through cooperation, common goals and frameworks, and a shared vision. In Europe, 29 countries are already working together within SANCBE to develop solutions for this twin transformation. Together with PCMA our new conference, initiated and hosted in Europe, will expand this movement to the global scale.”

Karamat stated “The consistently sustainable organization of events can only succeed in conjunction with technological solutions – and both those topics lie at the heart of PCMA’s work. We are therefore more than happy to join forces with SANCBE to unleash the full potential of our communities together and combine our strategic knowledge to co-create a sustainable future for business events.”=

Full details, including conference name and date will be shared once available.

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About the Strategic Alliance of the National Convention Bureaux of Europe  

The Strategic Alliance of the National Convention Bureaux of Europe is a network of national destination marketing organisations. As a collaborative industry platform, it concentrates on strengthening Europe’s position as a leading destination for international business events. The purpose of the Alliance is to create a beneficial working relationship amongst the national convention bureaux of Europe in order to sustain and further develop the position of Europe.

The idea of creating synergies and establishing a joint platform for Europe as a destination for business events on the international stage continues to gain traction: Officially announced at IMEX 2014 in Las Vegas with nine founding countries, the Alliance is now a 28-member strong network that has steadily grown over the past couple of years. Since 2014, the Alliance has met twice a year in rotating host destinations.

Dr. Martina Neunecker
Director, Communications & Strategy
Email: [email protected]

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.

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