PCMA and AC Forum Join Forces in New Partnership, Research Study


PCMA, the world’s leading business events association, and AC Forum, Europe’s only networking platform established exclusively for and by associations, have partnered together to launch a new research study, set to start in April 2021 and funded by PCMA Foundation.

The study, “Digital Events Outlook: Insights, Behaviours, Best Practices,” will provide valuable and actionable insights for businesses and organisations engaging audiences and customers in digital, hybrid and omnichannel events.

“More than ten years ago, PCMA saw the need and demand for virtual and omnichannel events, we launched courses and certifications to cater to the needs of our audiences, and although 2020 has changed everything, we continue to invest, learn and predict what business events professionals are going to need to be successful. We’re honored to join forces with AC Forum, a respected organization that shares our belief that business events can economically and socially transform the world,” said Sherrif Karamat, PCMA CEO and president.

“AC Forum is delighted to partner with PCMA to bring together the knowledge and insights from our association communities who transitioned to deliver digital events in 2020. Last year, many of our associations were delivering digital congresses with limited data to inform planning, when previously we prided ourselves on using data and insights to inform decisions. With 2020 behind us, we have the opportunity to learn from these experiences and our participants’ behaviours to help inform future planning. Through this strategic partnership we will be bringing collaborative benefits to the wider community by sharing the insights gained,” said Tracy Bury, AC Forum President.

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About AC Forum

Led by associations for associations, the aim of the Associations & Conference Forum (AC Forum) is to advance association leadership and congress management. It provides its 39 international and European member associations with opportunities for knowledge sharing, education and networking, as well as its two-day annual meeting. Member organisations and their activities must be self-managed, and are associations aiming for excellence in association and congress management. Many come from the healthcare sector, but membership is open to not-for-profit associations in any sector. AC Forum provides platforms for knowledge exchange for association peers facing comparable challenges. It utilises the expertise from among its members, and external experts, to deliver quality, cost-effective, needs-led educational offerings that support association and congress leadership, management and innovation. AC Forum has a number of select strategic partners and collaborations. These collaborations primarily focus on alliances for thought leadership, advancing association and congress management, mutual educational goals and joint research priorities.


For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.