Sam Lippman, president and founder of Lippman Connects (upper left), listens during one of a recent Digital Summit. (Courtesy Lippman Connects)
What is within exhibition organizers’ power to produce safe face-to-face conventions in a COVID-19 world? That was the question explored in a recent Digital Summit, a weekly 90-minute live video chat information exchange series hosted by Sam Lippman, president and founder of Lippman Connects. Each subscription-based summit is comprised of 15 exhibitions and conventions professionals and experts exploring topics that have been crowdsourced from surveys of event executives. Upcoming summit discussions include format and platform (face-to-face, virtual, hybrid) decisions; pricing and profit models for exhibiting, sponsorship, and registration; and reinventing attendee acquisition with campaigns designed for hybrid and virtual events.
The June 12 session, “Safety Is Job One,” explored health and safety measures for the exhibit floor, educational and plenary sessions, and food, including meals, receptions and hospitality events. Participants were polled to gather their thoughts on several questions during the session, and here is how they weighed in on three areas: