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On Your Mark, Reset…Go

August 16 @ 1:00 pm7:00 pm CDT

More Than Ever, the Importance and Need for Strategic Planning

Lean staff, new leadership, instability of resources – while we are seeing the return of in-person meetings, it comes with these rotating challenges that event professionals are working through. Let’s take the time to reflect, refocus and reset on what trends and solutions we can bring back to our organizations and help the business of events work smarter, not harder.

The August Spark event will open with a keynote on 2022 Event Trends from influencer and industry thought icon, Will Curran, Founder and Chief Event Einstein of Endless Events. From there, let’s dig into those challenges that affect our current landscape – inflation, staffing shortages, new contractual clauses, DEI, sustainability – to raise awareness and better prepare event professionals.

All Access Passholders: This event is included in your pass. Please contact capital@pcma.org if you have not received your discount code.

COVID-19 Guidelines

The safety and wellbeing of our colleagues is a top priority for the Capital Chapter. We will be implementing the following guidelines:

Registrants for the event must be fully vaccinated or have had a negative PCR or laboratory administered COVID-19 test result within 72 hours of the start of the event. You will be required to show proof of vaccination or the results of your negative test prior to entrance.

  • Attendees are strongly encouraged to wear masks while not actively eating or drinking.
  • Protect yourself by frequent hand washing and minimizing face touching.
  • Do NOT attend if feeling ill or if you have had recent COVID-19 exposure.

The Westin Alexandria Old Town is offering a special group rate of $89.00 USD a night for those attending the event. Please book your accommodations using this link.

Martha’s Table was selected as the PCMA Capital Chapter Charity of the Year. Every week 5,000 families turn to Martha’s Table for healthy food – more than double the number of visitors from before the pandemic.
Please bring trail mix, goldfish, and granola bars to ALL of our Capital Chapter events. Your healthy snack donations will help the 200+ neighbors experiencing hunger who rely on Martha’s Table for their meals.  If you’re unable to attend the June Sparkler, please consider a cash donation!


As the founder of Endless Events, Will Curran has been named one of the most influential people in the meeting & events industry, one of the 40 under 40 event industry leaders, 35 entrepreneurs under the age of 35, and Inc Magazine’s Coolest College Start-up all before graduating college. Will has been producing in-person and virtual events since high school when he started his first company and has now worked in the production of large event clients such as Emerald City Comicon, Anheuser-Busch, Warner Brothers, Morton Salt & Uber. His team’s mission is to simplify the event planning process by creating the equation for an event’s perfect solution. They also relentlessly seek to be the name in customer service in the events industry. From event logistics to business development to technical production, Will Curran has a diverse background in growing events and companies to the next level.

Thank you to our Sponsors!

Annual Educational Partner
Presenting Partner

Venue Partner

Collaborator Partner

Speaker Partner

Photography Partner

Signage Partner

Video Partner



August 16
1:00 pm– 7:00 pm
Event Category:


Westin Alexandria
400 Courthouse Square
Alexandria, VA 22314 United States
(703) 253-8600
View Venue Website