Record-breaking attendance underscored the growing influence of event marketing as leaders explored engagement, measurement, AI, and why human judgment is fast becoming one of the industry’s most valuable skill.
Launched in July, The Athens Promise is a new movement that aims to make it easier than ever for individuals who work in the events industry to draw attention to the impact of meetings on communities around the world.
Balancing profit with purpose is a central tenet of B Corp certification for companies, but in today’s political climate it seems an idea that’s gone out of vogue. Here’s how a recent gathering of B Corp Certified companies was designed to meet the moment — and model sustainability and inclusion for other events.
For U.S. host destinations, the FIFA World Cup 2026 brought more than a short-term visitor boost; it gave them a global billboard, renewed positivity, and built a potential pipeline for event business.
When temperatures rise, Milwaukee hits all the high notes.
Tim Leberecht, co-founder of the House of Beautiful Business, on creating events infused with the “art of life.”
In January, Convening Leaders heads to sunny Miami Beach just as the destination kicks into high gear. Here are several great reasons to make time for exploring while you’re in town.
From major convention center investments to walkable districts and wellness-driven programming, Southwestern destinations are redefining what meetings can look like in 2026 and beyond.
Get to know PCMA Member Sarah Schatz, Strategic Account Director, AV Concepts.
Convening EMEA 2026 keynoter Poornima Luthra on how to remove the blocks that keep us from trusting and talking to others who think very differently than ourselves.
From how PCMA’s new Axis platform helps planners build stronger professional networks through AI-powered matchmaking, to Elizabeth Maxson’s insights on turning marketing and events into a business case the C-suite can’t ignore — here’s what’s new on the Convene Podcast.
Get to know PCMA Member Marshall Nayer, Director, Meetings Experience, American Society of Hematology.
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