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Why Your Marketing Needs Nurturing
Stop selling. The first step to getting prospective attendees to care enough about you to register is to show that you care about them.
Adult Learning Research: Promoting Innovative Session Formats
No two people retain information in the same way, which presents a challenge for event strategists and speakers alike. How do we provide education in a format that engages and enlightens all adult learners? This session will take a closer look at how key adult learning principles can assist in developing modern session formats that lead to diverse learning environments.
Finding Solutions to Social Justice Issues from Human Trafficking to Homelessnes
As an industry we can come together to make a difference on social justice issues — it's simply a matter of awareness. We'll kick off the session by taking an in-depth look at the human trafficking epidemic, discussing the warning signs that someone is being held against their will and what to do if you see a suspicious situation. Then we'll shift gears to discuss the homelessness issue that often affects where we plan our events and the experiences our participants have while attending events. Learn what solutions event organizers at a hackathon in Glasgow developed, and how we can begin helping cities solve for the homelessness epidemic.
Improve Business Results with Diversity and Inclusion
Strong evidence has proven diverse teams outperform homogeneous ones. Inclusive teams are 2 times as likely to meet or exceed financial goals, 3 times as likely to be high-performing, 6 times more likely to be innovative and 8 times more likely to achieve better business outcomes.* During this session, participants will explore how creating diverse and inclusive cultures increases innovation, drives better business results and improves employee engagement.
Innovate Your Business Model to Achieve Growth
Business event strategists and suppliers have massive potential to drive changes that increase revenue, decrease risk and contain costs for their organization. It comes down to being familiar with business challenges and applying innovative thinking to create more value and growth.
Secrets To Crafting Extraordinary Experiences
The College of Extraordinary Experiences “is a designed experience journey that aims to equip participants with the mindset, insights, and network to step in the Experience Economy and design something truly extraordinary.” University professors, retailers, game developers, filmmakers, artists, storytellers, marketing agencies, and event planners all have participated in the four-day workshop at the college, which is housed in a castle in Poland. In this session, two experience designers will share what they learned at the college’s workshop to help participants craft their own extraordinary event experiences.
Build Ground-breaking Communities with Behavior-Changing Experiences
The Berlin-based Falling Walls exemplifies this notion of creating a forward-looking international community and an atmosphere that encourages participants to join in tackling the “next walls to fall”. You'll take away lessons from this unique conference on how to create experiences that inspire meaningful exchange and enable breakthroughs in any industry.
Increase Data Privacy & Elevate Experiences with Blockchain
Most companies fiercely guard their data facing the challenge of keeping it secure and compliant with privacy laws all alone. Cutting-edge industries are embracing blockchain technology as a way to optimize and safeguard their data across shared networks. Blockchain evangelist Sam Radocchia will share how this has transformed the business world before discussing its impact on business events with an esteemed industry panel.
Main Stage | Transforming Experiences Into a Positive Force for Change
Two remarkable people will tell their stories of grit and resilience, proving that life experiences can uniquely position all of us to change the world for the better. The pair will be interviewed by Main Stage facilitator Holly Ransom.
Beyond the Spend: Does Your Event’s Economic Impact Matter?
The Events Industry Council and Oxford Economics reported meetings, conventions, and trade shows collectively contributed $845 billion in business sales and $104 billion in federal, state, and local taxes to the U.S. economy in 2016. The power of the industry is clear, but evaluating the contribution of an individual event poses a challenge for many business event strategists. This session will define the economic impact of events and provide suggestions for how business event strategists can use this data to drive both internal and external communications.
The Believability Crisis – How to Build Trust and Stand Out
We are living in a time when it is harder to earn trust than ever before. People skip ads, doubt brands, and disagree on what the “facts” actually are. So what does it take to build trust during this believability crisis? Rohit Bhargava will reveal the five fundamental secrets to standing out as real, human and trustworthy in a skeptical world. Whether you are trying to inspire your team, expand your event's reach, change the way you tell your brand story, or drive more brand loyalty, building trust is key.
How to Design Events Worth Binge-Watching
In this TV binge era, it’s not hard to imagine providing an abundance of content from your annual events that your followers could devour in one sitting, one “episode” after another. This session will explore how you can strategically bundle the content you already own into a binge-worthy block your audiences can consume at their own pace.