Innovate Your Business Model to Achieve Growth

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Business event strategists and suppliers have massive potential to drive changes that increase revenue, decrease risk and contain costs for their organization. It comes down to being familiar with business challenges and applying innovative thinking to create more value and growth.

Professor Sharon Alvarez will present an innovation framework to guide how you can evolve your current business-model thinking into one that creates and sustains growth.

Learner Outcomes:

  • Describe how innovation can lead to value creation and market advantage
  • Identify what changes need to be made to your offerings to better address the needs of your target markets
  • Evaluate opportunity forms and risks associated with innovative business models to determine the best path to sustainable growth

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 1:00:00
  • Date: 01/08/2019
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 1

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