DEI: Secrets to Increasing Reach of Your Events

What if you could amplify your reach and double the audience for your next event? It’s possible to attract more industry press, new F2F attendees, and target audiences, and to extend your global reach. Hear real-world examples from professionals who already have traveled the digital event road.

Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise

This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position. This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position.

Inside the Reinvention of the Rock & Roll Hall of Fame

After a period of stagnation, the Rock & Roll Hall of Fame museum in Cleveland, Ohio, has seen significant growth in recent years. Following a new engagement strategy, the Hall has bloomed to become a major international attraction, while generating an annual record of $199 million in economic impact to the region last year.

Designing Events to Engage All Demographics While Looking to Future Audiences

In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in healthcare organizations. Regardless of the size or budget of your event, this session will provide you with tools you need to engage younger-yet-qualified clinicians of all levels. We'll explore various ways to engage millennial learners, with a look ahead to Gen Z. And we won't neglect Baby Boomers.

2018 PCMA Education Conference: Embrace the Shake Collaborative Art Experience

Phil Hansen provides a hands-on experience that brings the audience together to create a stunning and unexpected work of art. This fun, engaging and collaborative project furthers the experience of embracing challenges through teamwork and demonstrates the power of how our individual roles make up the whole.

Inspiring Employees to Use Their “Superpower” at Work Every Day

Everyone has a superpower – something they’re better at than anyone else. Helping employees discover and use their superpowers allows the company and its employees to thrive. Jodi Berg, PhD., knows this firsthand, both through her leadership of blending equipment manufacturer Vitamix and through her doctoral research.

Sponsorship Strategies to Finance Your Events

When you plan on hosting an event, one of the first questions that often comes to mind is how to fund it. This session is designed to help you navigate the give-and-take relationship that is necessary to attract the right sponsors for your events.

peter sheahan PCMA

Appearing Today: Peter Sheahan

Don't be afraid of disruption. Embrace it. In Tuesday's main stage opening session, Peter Sheahan will help event organizers make a mindset shift to take intelligent risks.

Conversations with Michelle

Convene Editor In Chief Michelle Russell takes time out from the PCMA Education Conference hustle and bustle to discuss the evolution of medical meetings with Robert Heard of the American College of Emergency Physicians.