Electrify Your Events with Augmented and Virtual Reality

Iconic brands have seen tremendous success using AR and VR at events to connect and activate their target audiences. Now you can too! Tyler Gates, an industry expert designing these experiences will explore the immersive power of this digital technology and how to best integrate it into your event.

Closing Main Stage: Pitching Disruptive Ideas

Don’t let the status quo be your enemy. Give your ideas a fighting chance! NYU Professor Luke Williams will reveal how to deliver a powerful pitch using his proven three step formula.

Setting the Right Goals: It’s All in How You Measure

Think about how you measure your events’ strategic goals. Sparks strategists Lisette Sheehan and Lyndsay Merbach will give you tools for developing a meaningful measurement framework going beyond ROI to view the overall event impact.

Boxes, Bricks, and Tools for Building Your Creative Potential

Unlocking your personal creative genius isn’t about trying harder but instead recognizing simple, everyday tools and practices that best prepare you for long-term success. Join creative strategist Brady Miller to discover the art and science behind constructing your next great idea.

How Constraints Fuel Creativity

As an event strategist you’re expected to think on your feet and churn out creative solutions at the drop of a hat. Event sage Dianne Devitt will share proven creative thinking strategies and tools to open your mind for quick thinking and action.

Face Your Fear and Rock Your Next Presentation

Whether it’s in front of two people or 2,000, effective presentation skills demonstrate your value as a strategic leader hands down. Improv experts Amy Veltman and Beau Brousseau will share techniques to increase your confidence and establish credibility with your audience, plus you’ll get personal feedback on your own presenting style.

Design Thinking for Medical Events: Part 1

Join us on a journey as we look at the people and organizations who are leading creative change. Explore the ways they disrupted the status quo to deliver amazing outcomes.

Design Thinking for Medical Events: Part 2

Join us on a journey as we look at the people and organizations who are leading creative change. Explore the ways they disrupted the status quo to deliver amazing outcomes.

Keep Hackers at Bay with a Strong Data Security Plan

Data intelligence and risk management expert Bruce McIndoe will put you in the midst of a crisis situation and test how you’d react to a real data breach. Learn how to ensure your participant data is protected so you’re not tomorrow’s headline.

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA