Marketing guru, Carla Johnson, will reveal the secrets to event marketing that inspire action. Walk away ready to create remarkable experiences that influence participant behavior & create brand loyalty long after your event’s over.
To stay competitive you must embrace failure and learn from it rather than being afraid of falling on your face. Get valuable critical thinking tips so you can become an agile business event strategist and take risks that set you apart from the crowd.
Influential businessman and hotelier Jonathan Tisch and NYC & Company’s Fred Dixon will give you a mid-year glimpse and beyond into business drivers affecting the industry.
#PCMAEC attendees were greeted with a distinctively "New York" atmosphere.
In June, three teams will face off to develop new solutions for the future of the business events industry, and you could be on the winning team. Find out how.
Find out why the minds behind the mid-year event are embracing the logistical headaches of off-site education.
Are you aiming to appeal to a bigger audience? It’s not about trying to be all things to all attendees. Find out why one marketing expert believes that narrowing your focus can fuel greater interest.
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