The Power of Personal: Using Event Marketing to Build Loyalty

Marketing guru, Carla Johnson, will reveal the secrets to event marketing that inspire action. Walk away ready to create remarkable experiences that influence participant behavior & create brand loyalty long after your event’s over.

PCMA Business School: Failing Fast and Bouncing Back Like a Boss

To stay competitive you must embrace failure and learn from it rather than being afraid of falling on your face. Get valuable critical thinking tips so you can become an agile business event strategist and take risks that set you apart from the crowd.

Why You Should Make Your Meeting Feel More Exclusive

Are you aiming to appeal to a bigger audience? It’s not about trying to be all things to all attendees. Find out why one marketing expert believes that narrowing your focus can fuel greater interest.