The 2017 PCMA Education Conference kicked off Sunday at the Marriott Marquis Times Square, where attendees were quickly immersed in a distinctively New York vibe — minus the traffic. From the conference decor to the Tony Awards-themed after party, #PCMAEC paid tribute to the city in which it was hosted.
First, a little magic. Virtual magician Marco Tempest, self-described as someone who has been “exploring the boundaries between technology and magic,” kicked off the Opening Main Stage session by asking, “Is it possible to create illusions in a world where technology makes anything possible?” His answer was a dazzling formation of sparkling drones that seemed to follow his command — almost as if they were imbued with their own personalities. In fact, the drones were programmed to respond to the patterns of the carpet that Tempest was standing on.
— Joycelyn Winnecke (@jwinnecke) June 11, 2017
The “melting pot” city served as the perfect backdrop to behavioral scientist Matt Wallaert‘s address during his Opening Main Stage address. Among topics as seemingly disparate as M&Ms and the gender wage gap, Wallaert urged attendees to seek out those different than themselves.
— Alex Plaxen (@APlaxen) June 11, 2017
It wouldn’t have been New York without the quintessential yellow taxi cab, which was featured prominently in the conference design.
— Geraldine Gatehouse (@IMEXGeraldine) June 11, 2017
And although there wasn’t literally traffic in the conference (thankfully), the exchange of ideas was enough to cause quite a commotion — online and at the event itself.
Follow along as we bring you the best moments from the 2017 PCMA Education Conference, from session live-tweets to behind-the-scenes photos, over on Convene Twitter.