The Power of Personal: Using Event Marketing to Build Loyalty

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Stop following everyone else’s lead by describing the value of your event with generic, off-the-shelf marketing speak. Put your money where your mouth is and deliver value through unique, personalized experiences, leaving participants clamoring for more. Marketing guru, Carla Johnson, will reveal the secrets to event marketing that inspire action. Walk away ready to create remarkable experiences that influence participant behavior & create brand loyalty long after your event’s over.

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  • Duration: 00:45:20
  • Date: 06/12/2017
  • Speaker:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 0.75

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