The Power of Personal: Using Event Marketing to Build Loyalty

This is premium content. You must be a PCMA Member to access this video

Login Join PCMA

Stop following everyone else’s lead by describing the value of your event with generic, off-the-shelf marketing speak. Put your money where your mouth is and deliver value through unique, personalized experiences, leaving participants clamoring for more. Marketing guru, Carla Johnson, will reveal the secrets to event marketing that inspire action. Walk away ready to create remarkable experiences that influence participant behavior & create brand loyalty long after your event’s over.

View Field Guide

PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

  • Duration: 00:45:20
  • Date: 06/12/2017
  • Speaker:
         

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 0.75
June 12, 2017

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA