Setting the Right Goals: It’s All in How You Measure

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Think about how you measure your events’ strategic goals. 10% increase in registrants since last year? So what? What does this mean for your long-term business objectives? Sparks strategists Lisette Sheehan and Lyndsay Merbach will give you tools for developing a meaningful measurement framework going beyond ROI to view the overall event impact.

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  • Duration: 00:46:20
  • Date: 06/13/2017
  • Speakers:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: D. Financial Management
  • Clock Hours: 0.75

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