Think about how you measure your events’ strategic goals. 10% increase in registrants since last year? So what? What does this mean for your long-term business objectives? Sparks strategists Lisette Sheehan and Lyndsay Merbach will give you tools for developing a meaningful measurement framework going beyond ROI to view the overall event impact.
- Duration: 00:46:20
- Date: 06/13/2017
- EIC Status: Approved
- CMP-IS Domain: D. Financial Management
- Clock Hours: 0.75