
Meetings Market Survey: Starting From a Good Place
Going by the responses to Convene's 2020 Meetings Market Survey, the business events industry is on solid footing — which should help it better withstand the negative impacts of COVID-19.
Going by the responses to Convene's 2020 Meetings Market Survey, the business events industry is on solid footing — which should help it better withstand the negative impacts of COVID-19.
According to responses to Convene’s 29th annual Meetings Market Survey, many organizations have changed how they collect and use participant data (attendee and/or exhibitor) relative to their events.
More than half of respondents to Convene’s 29th annual Meetings Market Survey said meeting planning is their primary job responsibility and 12 percent said it was a secondary job responsibility.
Respondents who complete the questionnaire for Convene's Meetings Market Survey and you will be entered into a random drawing for a complimentary registration to 2020 Convening Leaders in San Francisco, Jan. 5-8, worth up to $2,080.
Convene asked Meetings Market Survey respondents to share what’s causing them angst — and not surprisingly, they cited budget woes and escalating costs most often.
For many events industry strategists responding to Convene’s latest Meetings Market Survey, it’s a toss-up between a lack of time and a lack of budget. Here’s a look at other issues that made the list.
Respondents to this year's survey anticipate that they will have more attendees and exhibitors at their events this year vs. in 2018. It remains to be seen whether market forces will temper expectations.
Each year, meeting planners who are members of PCMA and an additional group of Convene meeting planner subscribers receive an extensive Meetings Market Survey, which requests proprietary information and budget projections for their organizations. Here are the characteristics of that sample.
When respondents to Convene’s latest Meetings Market Survey were asked to write in their No. 1 on-the-job challenge, budget frustrations were the most-frequently cited woe. Here is a graphical look at more of the responses relating to operating ratios.
Respondents to Convene’s Meetings Market Survey 2018 reported that, on average, attendance at their largest convention/meeting exposition in 2018 dropped from 2017. The graphics below show more survey results relating to expositions.
Respondents to Convene's Meetings Market Survey 2018 reported that, on average, they are booking their small meetings about 10 months out, the same as the 2017 survey. The graphics below highlight more survey results relating to small meetings.
Eighty-eight percent of respondents to Convene’s 28th Annual Meetings Market Survey said that it was more difficult for potential event registrants to obtain visas in 2018 than in 2017. The graphics here illustrate other results from the survey relating to international meetings and attendees.