Putting Seven Change Actions Into Action in Long Beach

How does an event organizer even begin to think about planning for the future in the face of such complexity and uncertainty? No one can tell us what to think about the future, says innovation strategist Amy Blackman, CEO of Fruition & Co. But she says, “we can learn how to think about the future.”

7 Change Actions: Rewriting the Audience Engagement Recipe with High-Impact Storytelling

7 Change Actions: 10 Inspired Examples of Human Centered Marketing

In this free resource taken directly from the 7 Change Actions learning experience, we'll look into human-centered marketing, why we need it, and a few diverse examples of how companies demonstrate human-centric marketing including IKEA, Burger King, American Express, and Chipotle.