“Necessity” is a mild way to describe the impetus for invention brought by COVID-19. We’ve learned in 2020 that creativity is, as business strategist Natalie Nixon argues, “incredibly practical and crucial to survival” — in the business events industry especially, where the pandemic has forced us to go digital or go dark.
Beth Surmont, CAE, CMP, director of experience design at 360 Live Media, reflects on what she’s learned about virtual events.
California Mermaid Convention dives into its first digital event, casting a net across the seas to attract a worldwide audience of mermaid enthusiasts, influencers, and entertainers.
Convening Leaders speaker Ben Hindman, CEO of Splash, says that virtual events require a significant marketing shift — focusing less on the event experience and more on establishing your value proposition.
Kate Vitasek, an expert on collaborative business relationships, wants to help Convening Leaders participants rethink their transactional approach to contracts so they “co-create instead of negotiate” — and start fresh for a post-pandemic world.
The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather.
The PCMA research study, Beyond ROI to ROE (Return on Events), provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather, whether it’s IRL (in real life) or URL (digitally).
Columbus looks to the future with a new hotel, a hotel expansion, and new entertainment and dining offerings — without losing that helpful, homey feel.
The new Hyatt Regency Salt Lake City, on schedule to open in 2022, is the "final missing piece” to give event strategists and their attendees everything they need.
Hsieh was a revolutionary figure in the business and tech industry — who also left his mark on the business events industry.
Caveday — a company built around helping people give their attention to work that matters — provides insights for those struggling to overcome distractions, especially working from home during the pandemic.
In an increasingly virtual world, emoji make communicating feel more human.
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