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The Future of AI — and Our Jobs
Will business events strategists lose relevancy in the eyes of their clients or organizations due to the growing use of artificial intelligence? PCMA’s Catalyst Community recently debated the question.
Bridging the Generation Gap at Events
An intergenerational session at an annual medical conference benefits both junior and senior participants.
How to Engage Next-Gen Members
Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.
What These Next-Gen Event Organizers Like Most About Their Jobs
Members of the PCMA 20 in Their Twenties Class of 2023 find joy in executing events, embracing destinations, the variety of opportunities the industry presents, making a difference, and the people they meet on the job.
Creating Positive Impact at Convening EMEA 2023
The gathering of business events leaders in Copenhagen, Denmark, will tackle such complex topics as dealing with uncertainty and fostering a sense of belonging at events — with a dose of hygge.
CEMA Elevates Approach to Annual Summit
CEMA Summit's educational program will be led by CEMA members for CEMA members.
How One Event Company Leveled Up Its Exhibitor Sales Strategy
At an ECEF session, the president of the Americas at Reed Exhibitions shared how the pandemic forced the company to change the way it provides value to exhibitors, which starts with its new approach to hiring and retaining sales talent.
Orlando Appeals to Meeting Planners With Its Newest Initiatives
What’s new for meetings in Orlando? To start, increased air and high-speed rail service, virtual site visits, and a big boost in fine dining.
66 Ways to Think About Collaboration
In his new book Harnessing Serendipity, BizBash founder David Adler speaks to 66 accomplished creative individuals who offer philosophical and practical insights for event designers — like Andrew Lacanienta, who shares the five levels of experiences that should help shape events.
Where the Top Conventions Meet
Simpleview and Destinations International have published a new report that analyzes where and when the top 250 rotating conventions in 2023 have met or will meet, based on the MINT+ database, a shared repository of information on organizations and their meetings and events.
Want to Future-Proof Your Events? Delight a Gen Z Audience.
Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.
International Marketing in a Post-Pandemic World
Three practical ways to adapt your marketing to international audiences in a changing global environment.