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The opening and closing sessions at Convening EMEA 2023, which dared to be a little different, paid off by creating memorable experiences that supported the goals of the event — and what matters most to participants.
At PCMA’s Convening EMEA in Copenhagen in September, a global brand strategist explored how the most memorable brands embrace simplicity.
For this year’s Industry Forecast, we've culled the latest research on business events and the sectors that support them — travel, event technology, lodging, and the workplace — asking experts to provide insights about what to expect next. Here are some of those insights.
Technology journalist Michelle Bruno shares what — in addition to AI — planners should keep their eye on in Convene’s annual Events Industry Forecast.
Email is a tried-and-true tactic for marketing events, but you may be missing opportunities to reach your audience if you’re relying too heavily on email to secure registrations.
A session at the recent Convening EMEA 2023 explored strategies for managing increasing expenses necessary to deliver successful event experiences.
How Association Forum made its awards gala a less stuffy affair.
Being a “good leader” is no longer enough, say authors Laura Gassner Otting and Riaz Meghji, who spoke at this year’s PCMA Foundation Partnership Summit in Panama City, Panama. Here’s what they say you should aim for instead.
Harvard University’s Claudia Goldin, the winner of this year’s Nobel Prize for economics, links the gender pay gap in the workplace to time pressures on women with children. How does that play out in the business events industry — and what can our industry do to help narrow the pay gap in other sectors?
A number of associations have found a lag between their annual convention attendance, which has recovered since the pandemic, and exhibit space sales, which have not. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity.
At a CEMA Summit session, senior event organizers broke down how they get executive buy-in for their event plans — from using data that shows your event’s impact to thinking like a politician.
A veteran of dealing with disruptive behavior at meetings shares six recommendations to help organizers prepare for the prospect of attracting protesters at their events.
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