Adelaide Convention Bureau hosts Destination South Australia

It was a much anticipated and important annual South Australian destination event business exchange for domestic business event planners and members of the Adelaide Convention Bureau (ACB). With a solid reputation for successful transactions, scoping and planning of business events, Destination South Australia attracted 110 delegates in total.

Adelaide is still the only Australian capital city with an end-to-end COVID SAFE health and safety plan for visitors, and the first to host a 2021 face-to-face national business planning exchange event. ACB Chief Executive Damien Kitto said, “We have some 110 delegates in total, with 27 event planners arriving in town, and 11 choosing a high-quality virtual experience which worked for them as a COVID interim, despite them of course preferring to be here to benefit from the face-to-face business exchange.

“There is excitement and encouragement at the ACB now we can get those one-on-one face-to-face business planning sessions back on our agenda so early in 2021, for 33 local exhibitor members in attendance,” he said.

Mr Kitto said bringing business events to a city demanded consistent and expert management that met the breadth of requirements delegates needed and demanded. “These events assist our economy, and we are pleased with our reputation of being a destination that delivers.”

Karen Bolinger, Managing Director of PCMA Asia Pacific, said we need these events to happen to support our region.
“It’s a tremendous feat to organise and host delegates in a city, but the rewards are great. Adelaide is leading the charge, showcasing all they have to offer to the domestic planners. It’s a testament to the Asia Pacific region that we are able to safely host these events. Others won’t be far behind; I look forward to seeing more destinations hosting delegates again soon.”

Find out more:


PCMA APAC Exchange - Subscribe



Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.