Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Moving Your Meeting Amid Rising Reproductive Rights Concerns

Post Dobbs decision, the destinations where the Society for Maternal-Fetal Medicine can safely meet have dwindled to a select few. Here’s how the association has navigated increasingly tricky legal contracts, member dissonance and advocacy, and the difficult decision to move its meeting at the last minute.

BY Jennifer N. Dienst April 25, 2024

Earth Day 2024: Ending Single-Use Plastic

Plastics are one of the most pressing environmental threats we face. And it is a threat that the events industry can do something about.

BY Barbara Palmer April 21, 2024

Academic Conferences Tackle the Taylor Swift Phenomenon

Taylor Swift’s fans are legion, but she has also attracted the attention of academia: In the past six months, two successful academic conferences have been built around discussing her impact on the economy and pop culture.

BY Casey Gale April 17, 2024

How Have Panels Evolved — or Not?

A new survey will measure how the popular session format has developed over the past decade. Your participation is welcome.

BY Michelle Russell April 9, 2024

From Skeptic to Sought-After TEDx Speaker Coach

Fifteen years ago, she coached speakers for the first major TEDx event. Hayley Foster has since built that initial experience into a successful business.

BY Michelle Russell April 6, 2024

4 Mistakes to Avoid When Speaking at Events

Speaker coach Hayley Foster — the Short-Talk Expert — shares some ideas from her book for speakers, Don’t Tank Your TED Talk.

BY Michelle Russell April 6, 2024

The Anti-Diet Movement on Display at an Event for Dietitians

A recent Washington Post article pointed the finger at a nutrition conference as an outlet for misinformation that can contribute to the obesity epidemic.

BY Michelle Russell April 4, 2024

Attendees Want Less Flash, More Substance

Research from Freeman reveals that attendees value hearing from industry experts and from each other more than celebrity keynotes. It’s even more highly prized, the research suggests, than open bars.

BY Barbara Palmer April 1, 2024

A Sustainability Pulse Check for Events

How does sustainability figure in the work of event organizers today? Three recent studies reveal some insights.

BY Michelle Russell March 27, 2024

How an Agrifood Event Is Cultivating Innovation and International Participation

Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products.

BY Casey Gale March 18, 2024

‘The Radical Act’ of Creating Community

Food is central to my Italian heritage, so of course I gravitated toward food-related trends identified by VML Intelligence, the futurism, research, and innovation unit of global creative agency VML, in its “The Future 100: 2024” report, which identifies 100 trends across industries that will shape our world this year and beyond. 

BY Michelle Russell March 14, 2024

Building Events for Belonging

When it comes to designing for social connection, event professionals are ahead of the futurists.

BY Barbara Palmer March 14, 2024

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