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A communications and marketing expert, Hou is the winner of multiple awards, including the PR News Platinum Awards and a Forrester Groundswell Award. Hou advises major organizations including the United Nations Food and Agriculture Organization and Oracle Marketing Cloud on how to build a unique marketing strategy. She also teaches graduate students at Columbia University and the City College of New York.
Many companies start building out tactics based on what they need to achieve without first understanding what their target audiences need from them and why they’re shopping/searching/considering them in the first place. It’s important to build a marketing strategy that ultimately seeks to connect the business to the audience’s needs.
ABOUT PASS THE MIC: Looking to make your next business event more diverse, inclusive, and welcoming? There’s no better place to start than with your speakers. We’ve hand-picked a few who may fly under the radar in the speaker circuit but raise the bar in making events more diverse — and way more interesting.