Founder of Media Volery, co-leader of the Convince & Convert consulting team
A communications and marketing expert, Hou is the winner of multiple awards, including the PR News Platinum Awards and a Forrester Groundswell Award. Hou advises major organizations including the United Nations Food and Agriculture Organization and Oracle Marketing Cloud on how to build a unique marketing strategy. She also teaches graduate students at Columbia University and the City College of New York.
Many companies start building out tactics based on what they need to achieve without first understanding what their target audiences need from them and why they’re shopping/searching/considering them in the first place. It’s important to build a marketing strategy that ultimately seeks to connect the business to the audience’s needs.
LOCATION: New York, NY
TOPICS: Marketing, brand strategy, content creation, consumers
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October 1, 2018