Use Events as a Springboard for 365 Audience Engagement

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365 might describe your team’s timeline for planning a wildly successful event, but your attendees are navigating a much shorter runway. Is 365 engagement even realistic? In this session, we’ll explore case studies about organizations that successfully channeled the momentum from their pinnacle event to create ongoing experiences their attendees treasured.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Date: 01/09/2017

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0

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