Enhancing Brand Experience: Using Virtual & Augmented Reality

Iconic brands have seen tremendous success using AR and VR at events to connect and activate their target audiences. Lars Bratsberg, industry leader at Google, will share the immersive power of this digital technology and how to best integrate it into your event.

Event Marketing: C-Suite Strategy Talks

Don Neal, Founder & CEO, 360 Live Media, shares how to integrate emerging technology in live events along with the the 6 "R's" of marketing in the 21st century.

Choose Brisbane

Medical conference organizers are increasingly looking to medical hubs of innovation to bring their events. One such place is Brisbane, Australia.

This Might Be the Worst Event-Planning Crisis in Recent History

The Fyre Festival provides a textbook example of what happens when a brilliant marketing plan for an event isn’t backed by an ability to execute on it. Here’s what went wrong with the pricey festival planned on a private island in the Bahamas.

Webinar: The Ultimate Guide to Event Interest

Given the pace of technological change and consumer usage patterns, today’s planners and suppliers must possess sufficient knowledge about connectivity (High Speed internet Access/HSIA) to ask the right questions and achieve the desired outcomes.

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