Iconic brands have seen tremendous success using AR and VR at events to connect and activate their target audiences. Lars Bratsberg, industry leader at Google, will share the immersive power of this digital technology and how to best integrate it into your event.
As you prepare for your next meeting or conference, fuel a new sense of creativity and courage with these bits of wisdom.
People aren’t just sitting at home to watch two-minute viral clips of the funniest felines. Last weekend, approximately 20,000 of them headed to California for the third-annual CatCon.
Don Neal, Founder & CEO, 360 Live Media, shares how to integrate emerging technology in live events along with the the 6 "R's" of marketing in the 21st century.
Medical conference organizers are increasingly looking to medical hubs of innovation to bring their events. One such place is Brisbane, Australia.
At the PCMA Education Conference, many event organizers realized that they’re afflicted with a rare condition: brand-detachment disorder.
The Fyre Festival provides a textbook example of what happens when a brilliant marketing plan for an event isn’t backed by an ability to execute on it. Here’s what went wrong with the pricey festival planned on a private island in the Bahamas.
Looking for more success in spreading the message about your next meeting or event? Follow these four key pieces of advice.
The social-media giant just released a new platform for hanging out with your friends in virtual reality. Will it reshape the way people expect to participate in events?
You’ve probably seen plenty of event highlight videos. They’re the three-minute sizzle reels with footage of a few people talking on stage, some attendees having fun at a networking reception,
Given the pace of technological change and consumer usage patterns, today’s planners and suppliers must possess sufficient knowledge about connectivity (High Speed internet Access/HSIA) to ask the right questions and achieve the desired outcomes.
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