PCMA Business Event Bootcamp

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Take the next step to becoming an Event Producing rock star.

The strategies critical to keep business events vibrant, compelling and successful are constantly changing. Enter, the PCMA Business Event Bootcamp.

This online and self-paced event course is designed to give you and/or your team unlimited access to the latest trends and critical information for successful event planning.

  • Earn approved CE toward your CMP and CAE
  • Cost-effective solution, built for your busy schedule

PCMA is an Approved CAE Provider & CMP Preferred Vendor. 

Experience this event course yourself

How can a team benefit?

Some corporations or associations don’t have the luxury of in house training that keeps their teams up on the latest success strategies for events. What happens after training is just as important as what happens during training.

Each module in the Business Event Bootcamp training program comes with a facilitator’s guide for team leaders. This guide is designed to help you navigate your team through each lesson and reinforce learning in the days and weeks following the training courses.

Within each guide, you’ll have access to practical activities, reflection questions, and tools to take your team deeper into the course content and facilitate on-going conversations on the topics covered.


Events require a targeted and thoughtful strategy.

In this Concepts in Event Design module, you will cover the top considerations in event design from designing schedules and delivering valuable content, to creating innovative learning environments, and using technology to fully engage participants.

Learning Objectives:

  • Recognize the intrinsic value of intentional design on achieving objectives
  • Identify methods to develop content that matters most to each of your audiences
  • Discover the elements of effective learning environments by content objective
  • Recognize methods to measure and evaluate your design efforts

Description of Course Lessons:

  1. Overview: This lesson provides an overview of how to create and deliver defined, measurable and smarter objectives that impact and shape how participants learn at business events.
  2. Audience Centered Design: Develop meaningful, engaging, participant-focused events with a clear understanding of your attendees, their learning objectives, and how the timing/ location will support the meeting objectives.
  3. Designing Program Content: Learn how to design audience-focused program content using a variety of methods to create outcome-driven events.
  4. Delivering Program Content: Next, learn how thoughtful distribution can improve participant engagement and learning.
  5. Creating Innovative Physical Environments: Foster an atmosphere where attendees feel comfortable sharing ideas and opinions via thoughtful design to encourage collaboration and connection.
  6. Infusing Technology Into Meeting Design: Learn how technology such as social media, mobile and digital, can increase event engagement and streamline execution.
  7. Evaluation and Measurement of Meeting Design: This lesson examines how to measure against event and stakeholder objectives using two methodologies for event return on investment measurement.

Clock hours: 3.0

The Risk & Crisis Management course will help learners understand influencing factors and identify emerging threats.

Included are the steps needed to set-up a comprehensive plan that will ensure your event staff will be prepared to provide a smooth attendee experience regardless of unexpected threats.

Learning Objectives:

  • Understand that a comprehensive risk assessment can lead to new opportunities.
  • Learn strategies to mitigate and manage risks, including preventative measures, insurance needs and how to select the most beneficial solution.
  • Execute components of the crisis plan, including rehearsals, team communication and implementation.
  • Discover how to assess risks during an event and follow-up from the situation.

Description of Course Lessons:

  1. Overview: Discover how to provide participants with an enjoyable experience and uncover what factors can influence/prevent a crisis while identifying opportunities within risks.
  2. Threats vs. Opportunities: Explore how to identify potential threats as they are ever-changing and can affect our global community.
  3. Managing Threats: Learn how to manage and prevent potential risks. Real life scenarios will help you recognize common insurance needs and questions for your event.
  4. Planning: Learn about plan components, including team communication flow.
  5. Managing a Crisis: Now that you have this well thought out crisis plan, it’s time to consider how to implement it. Know when it’s time to shut the event down or when to cancel the event before it starts. Be prepared to lead your staff and put your plan into action.
  6. Post Crisis: The final lesson in this module, will teach you how to assess risks during an event and follow-up from the situation.

Clock hours: 3.5

The Digital Events course is designed for learners to find out what it takes to develop and produce successful live stream and digital events. This module explores various formats and production strategies for digital events from webinars to hybrid meetings.

Included are the steps needed to get started with live streams and identify the resources, technical capability and budget needed. This course is ideal for events teams in organizations who are considering digital events to gain more understanding.

Learning Objectives:

  • Identify various formats of digital events and their unique characteristics
  • Differentiate what makes strong content for digital events verses face-to-face events
  • Recognize the elements of digital event production and monetization

Description of Course Lessons:

  1. Overview: Introduction to digital events, specifically to the different types of formats (Live Stream, Pre-Recorded Broadcast, On Demand).
  2. Formats: Covers how the goals of the event will determine your overall event strategy and the types of experiences you create for the participants.
  3. Developing Content: This lesson focuses on two major content development areas: content curation and content creation. Discover how the purpose and type of the digital event and the target audience drives your content strategy.
  4. Technical Production: Explore how to select companies that offer digital event platforms and streaming technology. Determine what is needed to create an RFP and identify potential vendors that support your needs, objectives, and requirements on site.
  5. Monetization: Explore the careful planning that goes into generating revenue through digital events including paid registration, sponsorship, and exhibitors.
  6. Evaluation: How do you determine if your event was a success? Key areas covered in this section include event expenses and ROI, data, satisfaction, engagement and more.

Clock hours: 3.0

Outside of attendee registration and exhibit booth sales, business events have the potential to generate additional revenues through sponsorship and partnerships. Is your event capturing as much revenue as it can? What opportunities are you missing?

In this online, interactive course, discover ideas that can help grow your event revenues and drive more dollars to your organization. From collecting data to developing sponsorship portfolios that sell, this course will provide you with an understanding of your event’s strongest opportunities.

Gaining a seat at the executive table starts with demonstrating your event’s value to the organization—this course is ideal for professionals and meetings and events teams wanting to take a strategic next step in revenue generation.

Learning Objectives:

  • Recognize the importance of data in developing event sponsorship opportunities
  • Identify the components of sponsorship portfolios and pricing options
  • Outline the steps in creating and evaluating sponsorship metrics

Description of Course Lessons:

  1. Overview: Discover how to think differently about event revenue streams beyond registration and exhibit space fees, with specific focus on the tools needed to generate more revenue for their organization.
  2. Understanding the Role of Data: Learn how to design program content that is audience-focused using a variety of methods to create outcome-driven events.
  3. Sponsorship and Advertising as Event Revenue Streams: This lesson will provide learners with a high-level roadmap for increasing event revenue through an effective sponsorship and advertising program.
  4. Structuring a Successful Sponsorship Portfolio: Learn how to structure an event sponsorship portfolio to achieve organization’s goals.
  5. Measuring Sponsorship Effectiveness: This final lesson will provide you with effective measurement processes as these are critical  steps to identify new opportunities and evaluate the success of your sponsorship program.

Clock hours: 2.5

Whether you are planning a face-to-face or digital event, event marketing is key to driving participation and engagement, increasing revenue, and promoting the brand. Learn how you can set your event apart from the rest by identifying the components of a marketing plan and the steps needed to execute a seamless marketing strategy that actively involves participants.

This course will help you summarize the role of event marketing. Learn how to identify the important elements and timelines of an event marketing plan and strategies for conducting market research, including identifying, and segmenting a target audience.

Learning Objectives:

  • Use data analytics for targeted messaging
  • Leverage social media and other digital tools to achieve marketing objectives
  • Evaluate the impact of each marketing element and how to use this data

Description of Course Lessons:

  1. Overview: Obtain a foundational knowledge about the role of marketing in events along with a high-level understanding of the aspects and stages of an event marketing plan.
  2. Developing Your Marketing Plan: Learn how to develop a marketing plan to explore market potential and set a course to reach defined goals and objectives.
  3. Targeting Your Message to Market Segments: Learn the importance of creating an integrated marketing strategy while maintaining a clear, consistent message across all channels.
  4. Creating a Promotional Plan: Discover how to create targeted materials based on audience segmentation by understanding the basic elements of publicity/media relations, while exploring opportunities provided by sponsors, exhibitors and suppliers for reaching similar target markets.
  5. Analyzing Data and Adjusting Your Plan: This final lesson will focus on marketing analytics, current/emerging trends, using data to adjust at critical stages, and how to use the final event results to build on future successes.

Clock hours: 2.5

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