PCMA Hires Tonya Almond As VP Of Knowledge And Experience Design


Professional Convention Management Association (PCMA) has appointed Tonya Almond as its Vice President of Knowledge and Experience Design.

Almond will lead the events and education teams and will engage with our global audience participants to help PCMA evolve its education content and event experiences. She reports to Joyce Winnecke, PCMA’s Chief Content Officer.

Almond has extensive knowledge of the association. She first serve on the Greater Midwest Chapter Board and more recently has served on the PCMA Board of Directors. Since 2014 Tonya has served on several of PCMA’s committees including the Annual Meeting Program Committee, the Nominating Committee, Annual Giving Taskforce and the Foundation Dinner Taskforce (now Visionary Awards).

Almond has more than 22 years of experience leading meetings, sponsorships and education. She joins PCMA from her position as Vice President of Meetings and Continuing Education at the American Academy of Pediatric Dentistry (AAPD). Before the AAPD she was previously Director, Meetings and Events Services at the American Academy of Physical Medicine and Rehabilitation (AAPMR).

“Tonya’s position will enhance the impact we are making every day by unleashing the potential of an integrated approach to education and experience,” said Sherrif Karamat, CAE, PCMA President and CEO. “She will be listening and engaging with our participants – capturing that moment when a look between participants lights a spark and connections are made – then take that moment and use it to amplify all we do.”

The PCMA Board of Directors unanimously approved Kirsten Olean, CMP, CAE, ‎Director of Meetings – ‎American Society for Microbiology, to fill Almond’s vacated seat on the board.

“Kirsten previously served on our board between January 2015 – January 2018, and was a critical contributor to our visioning undertaking,” said Karamat. “She will be a valued leadership voice as we execute our vision throughout 2018.”

Olean will serve through the end of Almond’s term, which expires January 10 2019 following our Convening Leaders event.”


For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.