PCMA Adds New Communications Leader to Further Support Business Events Recovery and Growth

Meghan Risch Appointed Vice President, Strategic and Corporate Communications

CHICAGO, IL – In order to further accelerate the recovery of the global business events industry, PCMA President and CEO Sherrif Karamat today announced the appointment of Meghan Risch as Vice President, Strategic and Corporate Communications. Risch is a recognized leader in the tourism and business events industry with more than two decades of global destination and brand communications leadership experience. This new position on the association’s leadership team will report to PCMA’s Chief Operating Officer, Bruce MacMillan effective May 20.

Meghan Risch

“Meghan will play a critical role in accelerating recovery by helping share the story of our industry’s opportunities in a post-pandemic world,” said Karamat. “This is our time. Connecting people with purpose to ideas and opportunities that create economic and social transformation – the business of human connections — is what we do better than anyone else. And it’s never been more needed than it is right now.”

For the past three years PCMA has worked to bring its vision of economic and social transformation through business events to life. Responding quickly in the face of the COVID-19 pandemic, PCMA and the PCMA Foundation deployed Recovery Discovery – a comprehensive research, industry support, upskilling and community engagement plan – to help the industry endure the depths of the crisis and be prepared for the advent of recovery.

“The global business events industry is at a pivotal point for recovery,” said Risch. “As we emerge from the pandemic, there are opportunities to improve how the meetings and events industry serves as a catalyst for social and economic growth. I look forward to working with PCMA’s leadership team and global stakeholders on this energizing, new chapter for our industry.”

Risch will be instrumental in developing, leading, and implementing an integrated strategic communications plan that promotes PCMA’s mission and goals, strengthens its brand, and deepens the impact of its work. Specifically, Risch will engage key stakeholders through compelling, globally coordinated communications that align with the association’s business priorities and ultimately enable continued growth as she has been known to do throughout her career in the tourism and business events industry.

Risch brings more than 25 years of experience in the hospitality, economic development, and travel and tourism industries. Most recently, she was Founder & Principal of R4 Communications Strategies, Inc., a strategic communications firm focused on media relations, crisis management, and advocacy. In early 2021 Risch orchestrated the launch of Tourism Diversity Matters (TDM), the collaborative leader of Diversity, Equity and Inclusion (DEI) initiatives and concepts that support diversity and inclusion strategies to engage and retain a diverse workforce for the tourism and business events industry. She will continue to support this important initiative on behalf of PCMA. Prior to R4, Risch spent 12 years with Choose Chicago, Chicago’s destination marketing organization, leading the communications strategy to support its mission of securing regional, national, and international business and leisure visitation for the economic benefit of the city, the community, and its membership.


For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.

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