PCMA and AC Forum Release Digital Events Outlook Report, Establish Strategic Partnership


December 17, 2021 — PCMA, the world’s leading business events association, and AC Forum, Europe’s only networking platform established exclusively for and by associations, collaborated earlier this year to survey a global network of professionals who conducted a digital event within the past 15 months. Following a sneak peek of the findings at PCMA’s Convening EMEA conference in Lausanne in October, the full report, “Digital Events Outlook: Insights, Behaviours, Best Practices,” is now available. The release of the research findings coincides with a two-year strategic partnership intended to strengthen both organizations through collaboration, advocacy and advancing the professional development of their respective communities.

Funded by the PCMA Foundation, the report demystifies key myths about digital events and provides Event Organisers with a checklist for planning future digital events. The full report and Digital Event Planning checklist can be downloaded here: https://www.pcma.org/digital-events-insights-emea.

“Without question, the pandemic has been a wake-up call for everyone, every industry. It changed the way our members and audiences engage with business events, but not their desired outcomes from business events,” said Sherrif Karamat, CAE, PCMA President and CEO. “This important research validates that sentiment. We have established an excellent relationship with AC Forum over the few years, and we are delighted to continue with a formalized strategic partnership that will benefit our communities and the global business events industry.”

Following the survey of professionals (97% Association, 3% Corporate), a Steering Committee, comprised of both PCMA and AC Forum members who were instrumental in designing the project reviewed the research and provided instrumental feedback. The consensus from these industry leaders is that the research findings provide valuable and actionable insights for businesses and organisations engaging audiences and customers in digital, hybrid and omnichannel events. Committee members include Lisa Astorga – International Society on Thrombosis and Haemostasis (ISTH), Carola van der Hoeff – International Pharmaceutical Federation (FIP), Tracy Bury – World Physiotherapy and AC Forum President, Finola Quinn – AC Forum, and Birgit Uebelhör – United European Gastroenterology (UEG).

The new strategic partnership will include, but is not limited to, co-creation of education and joint activities that benefit the community including Convening EMEA 2022 and facilitate the exchange of knowledge and intelligence between the respective communities.

“We can achieve more when we work in partnership with organisations that share our values and objectives. Through this collaboration AC Forum and PCMA will be better placed to serve our respective members and ultimately the communities they all serve for wider societal and environmental benefit.”, said Tracy Bury, AC Forum President. “We started 2020 with little data to inform critical changes that our associations were needing to make to deliver events and connect their own communities to advance knowledge and create impact; many in the health sector areas directly linked to responding to the consequences of COVID-19. Now as we enter 2022, we are better placed to make data informed decisions arising from this research and the insights shared. We look forward to the ongoing partnership we have established to advance thought leadership and education for our members and the wider community.”

 

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About AC Forum

Led by associations for associations, the Associations & Conference Forum (AC Forum) advances association leadership and congress management. It provides its 39 international and European member associations with opportunities for knowledge sharing, education and networking. Member organisations and their activities must be self-managed. Many come from the healthcare sector, but membership is open to not-for-profit associations in any sector. AC Forum has a number of select strategic partners and collaborations that primarily focus on alliances for thought leadership, advancing association and congress management, mutual educational goals and joint research priorities. More info at https://www.acforum.net/


For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.