Marriott International and PCMA Join Efforts to Bring Educational Opportunities to Event Planners in Mexico and Latin America

New partnership will bring educational opportunities to business events professionals through PCMA’s premium educational content and the DES (Digital Event Strategist) certification course that develops and globally endorses the expertise of future event strategists.

Mexico City, March 30, 2022 – Marriott International and PCMA today announced an official collaboration to bring education and innovation to business events professionals in Mexico and Latin America. Purposeful content, events, courses and certifications that drive professional development and reactivation in the region will be some of the PCMA benefits that strategists in this industry will receive.

The DES certification course will be a critical offering as part of this partnership, as it will allow industry professionals to redeem their Marriott Bonvoy points to access this program and become certified strategists in the design, planning, measurement, and monetization of events in the digital world, bringing opportunities to innovate the participant experience and develop new business models.

“We are very pleased with the road we are charting with Marriott International. The current environment of the global business events industry presents great challenges and countless opportunities that require continuous adaptation and training, as well as a strong professional network. We are convinced that this partnership will provide the critical resources, as well as a platform to elevate this important community, and certainly will promote the development of the events industry in Latin America”. Lucio Vaquero – PCMA Regional Director for LATAM.

Through this partnership industry professionals will have opportunities to connect with peers throughout the global PCMA community, and have access to scholarships, exclusive experiences, and educational programs to strengthen their personal brand.

Gladys O’Mahony, Marriott International’s Vice President of Global Sales for the Caribbean and Latin America, commented “Marriott International is thrilled to be partnering with PCMA LATAM. This partnership will permit us to offer meeting and event professionals not only an opportunity to equip themselves with relevant skills and knowledge for success but also to provide a space for connection and collaboration. PCMA allows us to leverage the industry’s best and innovative practices and offer solutions and insights required to create engaging experiences and successfully host meetings and events.”

Marriott International and PCMA are committed to the growth of the business events industry in Latin America, transforming education and knowledge into impact, empowering professionals to continue to adapt and prepare themselves with the skills necessary for success.




Notes to Editors:
Interviews with Lucio Vaquero are available, to request please contact:
Marcela Torres, Marketing & Communications Manager, PCMA | [email protected]

Interviews with Gladys O’Mahony are available, to request please contact:
Claudia Sánchez: [email protected]

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Visit PCMA LATAM on LinkedIn.

Images – High-res images are available for download:
Lucio Vaquero – PCMA Regional Director for LATAM.

Gladys O’Mahony, Marriott International’s Vice President of Global Sales for the Caribbean and Latin America

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit

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