In this Customer Deep Dive, we speak with Razlan Manjaji, Head of Global Events at South China Morning Post and hear how Razlan and his team adapted fast, educated their stakeholders, and transformed their event calendar increasing the number of events four-fold, while decreasing costs and doubling their revenue.
Join this PCMA session jointly organised with BEAM and powered by MBS, where women in associations reimagine what success, leadership and effective people will look like in the future. This 2-hour hybrid workshop seeks to open up communication channels with experienced and emerging leaders in Asia Pacific who can productively contribute to elevating the impacts of women in leadership and shine a light on the path forward.
Content, content and more content. When it comes to event content and information, virtual and hybrid events are a literal gold mine. How do you make the most out of recorded conference content and potentially monetise them to contribute to your organisation’s bottom line. In this session, take a closer look at how to develop the content strategy for your next event, find new ways to measure marketing ROI, and create new opportunities to monetise your conference content.
It’s Asia Pacific’s most prestigious business event, and you’re invited. After a two-year Covid-imposed hiatus, AIME is back better than ever to reconnect and revive the industry. AIME 2022 will see buyers and exhibitors join forces both in-person and online – which means wherever you are in the world.
PCMA APAC Webinar: Waste Not, Want Not: Practical Solutions for Preventing Food Waste in Events
Food waste in events can be difficult to prevent but focusing on key problematic menu items and causes of waste is a practical way to achieve reduction goals. In this webinar, Dr. Aurora Dawn Benton will share examples of prevention strategies from a food waste study that recently concluded in the US west coast.
Meet Your Next Best Meeting Planning Tool: Artificial Intelligence (AI)
Artificial intelligence technology and tools are now available to the masses. Not just ChatGPT, but Bing, Bard, Claude, Ernie, and more to come in the future.
How are these AI tools going to help you in your event planning? “Unlocking the Power of AI for Event Planning” webinar will unravel what cutting-edge AI tech and tools are all about and introduce you to terms like “GPT” and “LLM” (and what it really means).
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.