Spark Webinar Series | Part 2: Repurpose for Maximum Impact

Go beyond watching — learn how to turn one piece of content into many. In this second session, you’ll take case material like a keynote, research paper, or press release and repurpose it into ongoing education, social posts, learning summaries, and marketing assets. Walk away with a campaign-ready content suite that works across education and promotion.

This isn’t another “sit back and watch” demo. You’ll roll up your sleeves, tackle real event challenges, and build practical solutions you can start using immediately. Sign up for Spark before the webinar to follow along live and get the most out of the session.

In this session, you’ll learn how to:

• Repurpose a single piece of content into multiple formats (blogs, posts, briefs).
• Design a campaign workflow from one source document or presentation.
• Build reusable assets for both education and marketing.
• Apply Spark repurposing to extend reach and reduce content development time.

Earn 1 CEU Credit Towards Your CMP Certification by Attending!

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