We live in a world of brands - those that stand apart desire to be part of something greater. The synergistic interaction of brand impact, audience expectations and experience design is what all event producers strive for. Participants will hear and share stories on how to creatively integrate community advancement and event experiences to serve a greater brand purpose.

Cutting-edge organisations recognise that successfully integrating new technologies are a surefire way to out maneuver the competition. AI, Augmented Reality, and interactive screens are among many tools available to create captivating event experiences. But how do you choose what makes sense for your brand and budget? You'll hear how forward-thinking business events have embraced disruptive tech before discussing the implications for your organisation with industry peers.