Spark 2.0 Lab is where you turn it into structured, repeatable event workflows. In this hands-on, small-group session, you’ll move beyond one-off prompts and apply Spark directly to real event plans, content transformation, and data analysis specifically for the business events industry.
Go beyond watching — explore Spark’s most versatile tools. You’ll use Destinaitor to shortlist destinations, compare RFPs and venues, then apply Spark Labs to test influencer briefs, campaign concepts, and program innovations. Leave with a tailored plan that balances marketing reach, audience engagement, and logistical fit.
We’re excited to invite you to PCMA’s Destinaitor's webinar.
PCMA CONVENING LATAM es una plataforma única en Latinoamérica que impulsa el crecimiento y la innovación a través de una experiencia transformadora, que fusiona la visión global de PCMA con la creatividad y pasión latina de los profesionales en la industria de eventos, para construir una perspectiva única, verdaderamente centrada en los desafíos de la región.
Spark Lab 2.0 invites industry trailblazers to explore bold ideas, experiment with innovative strategies, and spark fresh solutions that will shape the future of business events.
Go beyond watching — model event finances live in Spark. You’ll create draft budgets, test “what-if” revenue and cost scenarios, and link budgets back to program and marketing decisions. Walk away with an editable, structured budget that aligns with both event design and business goals.
Join us for this interactive session where you’ll get a guided walkthrough of Axis and see how it can support your day-to-day work! From discovering relevant content and connections to unlocking new opportunities for learning and growth.
Join Vince Gennaro, Founder and Executive Director of the NYU SPS Lab for Transformative Leadership, for a candid overview of the new Executive Leader Fellowship from PCMA Institute and the NYU School of Professional Studies.
The Spark 2.0 Lab is a hands-on AI workshop designed for event planners who are using AI and want to go further.
Go beyond watching — discover how to transform your event marketing from generic outreach into a precision-targeted campaign. In this hands-on session, you’ll use Spark to build deep audience personas and then immediately put them to work. You’ll draft segmented email sequences, craft high-impact social media kits, and generate professional press releases. You’ll leave with a cohesive marketing toolkit designed to reach the right people with the right message.
PCMA invites you to an exclusive webinar unveiling key insights from our groundbreaking Financial Services Sector Report.
Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer!
Log In