Event Intelligence On the Show Floor: Using Data To Improve Exhibitor Performance

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Understanding and meeting the needs of your exhibitors are the keys to acquisition and retention. The presenters will share how UBM Live organizers used data to demonstrate their value proposition and enhanced their team’s ability to sell smart and tailored solutions to improve exhibitor performance.

Learning Objectives:

  • Help exhibitors improve ROI through better execution onsite and future planning
  • Use data to sell smart, tailored solutions to help exhibitors achieve their goals
  • Enhance your current event data strategy to show the value of your event

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:39:41
  • Date: 01/11/2016

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: D. Financial Management
  • Clock Hours: 1.0

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