News Junkie & Industry Trends

PCMA brings you up-to-date meetings & event news, published by our award-winning writers from PCMA Convene Magazine and curated through News Junkie.

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Webinar: Digital Event Strategist Course Online Open House
View our video conference for an overview of PCMA’s Digital Event Strategist Course. Here’s where you can get answers to all our questions about the DES certification.

Webinar: Digital Event Strategist Course Online Open House

Webinar: Balancing Educational Content & Fulfilling Sponsor Expectations
This session will identify ways to fulfill both of these needs by positioning your educational program to better meet the needs of corporate sponsors. A case study will feature an association that has created a successful sponsorship program with its digital educational content.

Webinar: Balancing Educational Content & Fulfilling Sponsor Expectations

Apple
Apple’s new streaming services — launched at the company’s event Tuesday— could make consumers expect all streamed content to come at a bargain price.

Will Apple Change Your Attendees’ Expectations About Content Costs?

non-alcoholic beverages
It’s predicted that more of your attendees will want to be served alcohol-free beverages at your networking receptions and meal events. Here’s how to go beyond the standard club soda with a twist to craft a more memorable drink experience.

How to Make Non-Drinkers Feel Welcome at Your Events

hotel fees
A recent lawsuit filed in D.C. alleges that consumers are misled into thinking that hotel rooms are cheaper than they actually are, once resort and similar fees are added in at checkout. Does it have legal merit? Are the fees becoming more widespread? What can planners do?

Hotel Fees Under a Legal Microscope

Digital Event Strategist: Summer 2019 – Post-Event + Measurement
Now that you have all your strategies in place, you’ll want to ensure you measure the impact of each. You’ll learn how you can use your data to continuously improve your future events.

Digital Event Strategist: Summer 2019 – Post-Event + Measurement

art team-building
As groups are seeking more ways to solidify their teams during meetings and events, hotels are partnering with local artists to create activities for them.

Hotels Find Artful Ways to Help Groups Build Teams

New York City, London Among Cities Topping Planners’ Lists
New York City is in first position on CWT’s top 10 cities for meetings and events in North America in 2020; London took the lead in rankings for Europe, the Middle East, and Africa (EMEA); Shanghai is No. 1 in

New York City, London Among Cities Topping Planners’ Lists

Digital Event Strategist: Summer 2019 – Marketing
In this module, you’ll learn how to create a marketing plan for online events or how to integrate a “traditional” marketing plan with specific objectives, actions and tools related exclusively to the virtual component of a hybrid event.

Digital Event Strategist: Summer 2019 – Marketing

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