In 2020, conducting effective virtual events became a critical tool for nearly every business. Looking to the future, businesses are asking how they can leverage these virtual tools into new, innovative event opportunities that will lead to growth.
Intrado Digital Media (@intradodigital), the No. 1 provider of virtual events and webcasting technology, has answers for those looking to blend the in-person and virtual event experience. Their services effectively produce over 100,000 annual business events with millions of attendees, using in-person and digital channels to create immersive, event experiences at scale. Their award-winning platform helps drive event engagement and monetize content while building community.
Their event services push further into the full marketing ecosystem, with solutions for industry leaders that power delivery of content, commerce, and audience. In addition, they offer end-to-end services and support, including video production and consulting.
In 2020, Intrado Digital Media hosted over 27 million attendees, over 45 million booth visits, and over 1.8 billion viewing minutes. The platform covers the entire event portfolio, from 30 to 60-minute webinars to multi-day 365 streaming events. Their newest capabilities include 1:1 video chat, breakout rooms, and an AI-driven matchmaking option that enhances networking and interactivity.
For hosts seeking more control, the new Do-It-Yourself option makes it even easier to set up events while saving time and money. This streamlined product lowers barriers to entry by helping clients set up their event’s virtual environment in hours versus weeks – with no coding needed.
Finally, their newest product is Lobby Experience, which enables clients to create fully-branded, pre- and post-webcast interactive “virtual lobbies.” A range of widgets can be added to offer videos, related content, source attendee questions and encourage attendee connection. There is also a Carbon Calculator which reports the environmental savings of the webcast, demonstrating an organization’s ESG commitment.
For more on Intrado Digital Media’s virtual event solutions or to request a demo, visit https://www.intrado.com/virtual-events.