Digital Event Strategist: Summer 2019 – Post-Event + Measurement

Now that you have all your strategies in place, you’ll want to ensure you measure the impact of each. A wealth of metrics and analytics are available through the various virtual event platforms, and this module examines how those tools can be used to measure and report activity to stakeholders, sponsors, speakers and your organization’s leadership. We’ll explore the basic elements of measuring levels of engagement and ROI, and how and when to use simple traffic reports vs. more robust, supplemental data. You’ll learn how you can use your data to continuously improve your future events.