The industry is evolving from one that is focused on the quantity of the audience to the quality of the audience at events. It is no longer the more the better, but rather the type of targeted audience you reach and their behavior patterns that are important and valuable. When creating a digital event, determining your desired outcomes and goals must be established first. Your goals must focus on the “long game” opposed to a single point in time event. You will gain insight into your customer’s behavior and the engagement they have with your organization. Event professionals can receive complimentary access by completing the form below. The white paper may download in the bottom left of your screen.