Yohn is a go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and a writer. She’s the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principlesthat Separate the Best from the Rest and the recent book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Brand-building actually starts inside — meaning, great organizations start building their brands by cultivating a strong brand-led culture inside their organizations before they communicate or do marketing on the outside.”
LOCATION: San Diego, CA
TOPICS: Brand leadership, consumers, marketing
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