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Yohn is a go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and a writer. She’s the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the recent book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Brand-building actually starts inside — meaning, great organizations start building their brands by cultivating a strong brand-led culture inside their organizations before they communicate or do marketing on the outside.”
ABOUT PASS THE MIC: Looking to make your next business event more diverse, inclusive, and welcoming? There’s no better place to start than with your speakers. We’ve hand-picked a few who may fly under the radar in the speaker circuit but raise the bar in making events more diverse — and way more interesting.