Corporate Meetings HQ: SMM: Leveraging Your Program’s Engagement Strategy to Reach Your ROI Potential

The value of being able to tell your story is critical in today’s organization. This session will share McDonald’s success story of taking their SMM program to the next level through the development of an attendee engagement program.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:46:07
  • Date: 01/12/2016
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: A. Strategic Planning
  • Clock Hours: 1.0

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