ALBERT CEREZALES GARCIA

Currently, I serve as a Strategic Consultant at MCI Group, working in the Business Intelligence Unit. We are a team of 20 consultants in 10 countries. We specialize in leveraging lead generation, business trends, analytics, and social listening to provide actionable insights to our clients, including corporates, investors, associations, VCs, venues, and economic development agencies.

I have completed a dual degree in Business and Sport Management from Deakin University in Melbourne. I have always been fascinated by the convergence of business and sports. While studying, I became interested in how brands and communities in general activate their audiences, both face-to-face (F2F) and online, as well as externally and internally. I believe that many great learnings, including business models, tools, and technology from the sports industry, can be applied to the business events industry.

Having been born in Barcelona and lived in Brazil, Singapore, and Australia, my life has been a rich and challenging tapestry of diverse cultural experiences. I am all about delivering results with cross-cultural teams that resonate on a global scale.