YOUR OUTCOME: This keynote will show you how to monetise across multiple channels and build an operating model that is sustainable
SPEAKERS: Jack Delosa, The Entourage

We’re in a state of extreme global economic uncertainty. Rightfully, everyone in the business events industry from business owners to junior executives is wondering how they should navigate the challenges they now face.

The truth is, navigating challenges is just another part of our role as leaders. There is always a struggle, not just in times of crisis, but in everyday life – the market changes, new competitors arrive, key team members leave, recession hits or a virus prompts an economic retraction like COVID-19. Jack Delosa will provide practical guidance on navigating this challenging time using all of his experience as an entrepreneur, business owner and someone who has overcome extreme business challenges in the past.

1. Discover the Four Categories of grouping businesses during global economic challenges and the best next strategic steps for your category

2. Learn our battle-tested tactics for navigating financial distress in any environment, including a simple method for managing debts to creditors

3. Find out how to strategise and optimise your finance, marketing, sales, product and people so your business can survive and thrive during this climate

4. Explore the key actions you should take to benefit from the ‘upturn’ during economic recovery

5. Gain insight into how you should optimise and look after yourself during challenging times.

CE Hours: 0.5

YOUR OUTCOME: Gather best practice tips and tricks to engage your virtual audiences in a virtual environment

SPEAKERS: Rebecca Hallett, Google Asia Pacific, Anna Patterson, George P Johnson Singapore, Lucille Marie Essey, Jack Morton Worldwide, and Benson Looi, Utopian

The need to communicate with our partners, colleagues and clients has not ceased in fact it has increased due to the changing engagement landscape. While live experiences have provides that communication gateway, becoming 100% reliant on digital communication has provided challenges for those that not ready to pivot. Hear three experience experts discuss:

• Reassessing the objectives of the experience: What is the core purpose and how to communicated related messages effectively
• What event formats translate virtually/on camera and which are those to be careful of
• Creative engineering: Using ‘virtual’ as a positive experience to connect individuals by thinking outside the box

CE Hours: 0.67

YOUR OUTCOME: Develop immediate engagement opportunities to incorporate new tech into your next virtual experience

SPEAKERS: James Bennett, Project Worldwide

Thoughts on creating more interaction and enduring memories for virtual audiences

Experience is connection. As virtual communication plays an increasing role in long-term engagement, how do we stop the ‘rudimentary’ from becoming mundane? Technology can assist message transfer through engagement only IF used correctly.

• Lessons from the past: VR/AR

CE Hours: 0.33

YOUR OUTCOME: Learn best practices on incorporating innovative uses of digital channels to boost engagement, gather deeper audience insights and drive acquisition and growth strategies

SPEAKERS: Nicki Kenyon, Australian Grand Prix Corporation, Lisa Ronson, Coles Group, John Broome, Association of Australian National Advertisers, and Anthony Gregorio, Saatchi & Saatchi Australia

The pandemic has made the marketer’s role in omnichannel engagement design more critical than ever with a wealth of digital tools to choose from.

• How are trend-setters reworking their marketing strategies to optimise marketing objectives and spend
• What are best practices for operating in this new digital landscape
• How to implement campaigns with your audience in mind to win in a B2B environment

CE Hours: 0.67

YOUR OUTCOME: Understand what the workforce of the future will look like and touch on key areas of upskilling and reskilling for business events professionals to create customer-centred value for audiences and stakeholders in the Next Normal.

Technology can’t replace the human mind or the power of human connection, but the pandemic has accelerated the need for individuals and teams to develop new ways of thinking, build skills and capabilities to thrive. We need to develop a mindset to unlearn some behaviours and bring in new ones, and to adapt to rapid change. Following his recently released book A Human’s Guide to the Future, Dr Jordan Nguyen will highlight in this keynote the science and technological tools emerging, as well as how we can flourish towards an effective and inclusive workforce of the future. We’re fast moving into an era interlinked with the realms of imagination, and this will have a massive impact on our reality, so where are we headed, how can we continue to thrive in the business events industry and beyond, and how can we collectively create a better tomorrow?

CE Hours: 0.83

SPEAKERS: Bert Li, Amway China and Max Boontawee Jantasuwan, Events Travel Asia Group

Program owners of incentive travel and events have been shifting their 2020 strategies to cope during these challenging times, with many planning a rebound in the later part of 2021. Hear it straight from the customer as we discuss their challenges now and the new opportunities they are exploring moving towards the future.

SPEAKER: Deborah Caldwell, Bank of America , David Song, Global Mobile Game Confederation and Yeoh Siew Hoon, Founder and Editor, Web In Travel

With physical events and face-to-face meetings not being possible, corporate event planners have shifted their strategies and adapted to this changing omnichannel environment. Join this discussion as we discuss what’s taking place in their world, their challenges now and the new opportunities they are exploring moving towards the future.

SPEAKER: Paula Rowntree, The Royal Australian College of General Practitioners and Kirsty Grimwade, The Australasian Institute of Mining and Metallurgy

This unprecedented disruption has forced event professionals from the association space adapt to this changing omnichannel environment and transitioning to virtual. Take a deep dive with our speakers as we discuss shifting priorities, challenges and their view towards a post-pandemic future.

SPEAKER: Frankie Gao, MCI Group, Stephen Zhang, Manulife-Sinochem and Karen Bolinger, PCMA

Being the first to be impacted by COVID-19, China is now leading the charge for a global recovery, with large scale business events gradually returning to China as a platform for business exchange and opportunities. Learn from event owners the challenges that still exist and how they see the industry moving forward from here.,

SPEAKERS: Ivan Chin and Richard Roocroft, Interprefy